Jun 25, 2014
This episode is a review of the book Built to Sell
by John Warrillow. The book is about how to sell a business,
including how to transform your business to make it sellable.
In this review, I discuss a central idea of the book: productising your services so that the business can work without you (the entrepreneur). I compare this with Michael Gerber's idea of creating a "franchise prototype" and the idea in my own book of "making yourself redundant" using proceduralisation and standardisation.